CE Timeline

1972 — Fuel Efficient Car Development

1976 — Whac-A-Mole

Whac-A-Mole is a popular arcade redemption game invented in 1976 by Aaron Fechter of Creative Engineering, Inc..

A typical Whac-A-Mole machine consists of a large, waist-level cabinet with five holes in its top and a large, soft, black mallet. Each hole contains a single plastic mole and the machinery necessary to move it up and down. Once the game starts, the moles will begin to pop up from their holes at random. The object of the game is to force the individual moles back into their holes by hitting them directly on the head with the mallet, thereby adding to the player’s score. The quicker this is done the higher the final score will be.

1977 — Hard Luck Bears and Wolfpack 5

1980 — Showbiz Pizza Place and The Rock-afire Explosion
(Showbiz Pizza bought out what is today Chuck E. Cheeses)

The business was founded in Kansas City, Missouri, in 1980 by Robert L. Brock, owner of Brock Hotel Corporation. At the time, Brock was quite successful as one of the largest franchisors in the Holiday Inn hotel system. Eighty percent of ShowBiz Pizza was owned by Brock Hotel Corporation. The other 20 percent was owned by Creative Engineering, Inc. which was responsible for producing theanimatronics show ShowBiz used: The Rock-afire Explosion. In 1982, the company moved its headquarters to Irving, Texas. In 1984, ShowBiz Pizza purchased the assets of Chuck E. Cheese’s (C.E.C) after it declared Chapter 11 bankruptcy. They then proceeded to change the name of the company to ShowBiz Pizza Time, Inc.; however both restaurants continued operating as separate entities.

Production of the programming and audio for the show was done in-house by Creative Engineering, Inc. in Orlando, Florida. All Rock-afire shows were produced completely in-house, with Creative Engineering employees not only manufacturing the characters, but also writing and performing their songs and skits.

Unlike other animatronic shows of the early 1980s, the Rock-afire Explosion was designed to be life-sized, with most of the performers being about the size of an average adult human. Additionally, Fechter implemented the use of latex masks for the characters’ faces, as opposed to the rubber and styrofoam masks common in animatronics of the time. The latex masks were designed to fit over various movable parts on the characters’ faces, permitting them a range of facial expressions, including smiling and the raising of eyebrows. Fechter also implemented computer programming that permitted some of the characters to move in rhythm with music, making it theoretically possible for them to play actual instruments.

Several Rock-afire performers went on to careers of their own: Shalisa James is currently a member of the a cappella group Toxic Audio, while Burt Wilson is now better known as Bubba “Whoop-Ass” Wilson, a member of the The Monsters in the Morning radio show. Both Rick Bailey and Jeff Howell are still active as musicians in the Orlando area.

In the 2000s, spurred by the growing online Rock-afire fan community, Fechter reunited some of the Rock-afire performers and began to program shows set to fan-requested songs. Videos of the performances—posted to YouTube upon completion—are credited with helping to further revive interest in the group and ShowBiz pizza, and spurred individuals who owned their own Rock-afire bands to begin programming new shows themselves.

1982 — Anti-Gravitry Freedom Machine Research Began

1985 — Miniature Billybob Animatronic Doll

1992 — The New Rock-afire Explosion

1995 — Anti-Gravity Freedom Machine

1997 — Looney Bird's Children's restaurant, Orlando, FL

2000 — Mesmerizer Arcade Game which morphed into ICE's Wheel of Fortune arcade game

2003 — The Starlauncher

2005 — Rock-afire Explosion resurgence

2008 — the RockAfire Explosion documentary

The Rock-afire Explosion, a documentary about Chris Thrash, Aaron Fechter and the remaining Rock-afire Explosion fan base, was released at film festivals and special screenings around the United States in the fall of 2008. Written and directed by Houston filmmakers Brett Whitcomb (Director) and Bradford Thomason (Writer), and produced by Jason Connell, the film has been featured in many reviews and made a November 2008 appearance on Last Call with Carson Daly. It was released on DVD on September 29, 2009 by Connell Creations.

2010 — Hydrillium alternative fuel research begins

2011 — Aaron Fechter released a video on YouTube of the first new Rock-afire Explosion song since 1984, and announced the possibility of a second album.

2012 — Aaron Fecther released an original song featuring Rick Bailey, voice of Beach Bear, titled ” Sittin’ Too Long”.

2013 — Present Day Creative Engineering
Creative Engineering is still in operation, with Fechter as its President and sole employee; Fechter sells both new and unused animatronic equipment in addition to giving tours of the facility. In 2008 he sold one of the last two unused Rock-afire shows to a restaurant in Jordan; the final show has yet to be sold.

2013 - Renewed interest in the Rock-afire Explosion from the gaming market is gained with the release of the independent horror game, Five Nights at Freddy's. Inspired by The Rock-afire Explosion and Showbiz Pizza.


2016 - The Rock-afire Explosion are featured prominently in the major motion picture relase: Keanu. A recreation of the Creative Engineering warehouse was created for a key scene in the movie, complete with Creative Engineering robotics, Rock-afire Explosion characters and the Rock-afire 

- A brand new arcade game is invented and produced by Creative Engineering — Bashy Bug!® 

2017 -
Join in the Creative Process and grow as an inventor, engineer, programmer, artist and more with the Animatronics Experimenters Kit! Officially liscensed Rock-afire Explosion gear from 80's tees, and the all new Billy Bob plush doll. The first in the COMPLETE lineup of Rock-afire Explosion dolls to come!

Chuck E. Cheese's phases out animatronics from their dining room entertainment. Leaving Creative Engineering as the go-to expert and lone proprietor of the original, high quality animatronic band, the Rock-afire Explosion!

The New Creative Engineering is taking shape with the opportunity to join the Premium Behind the Scenes Video service. Join today, click here! This stream of videos is your personal invitation to join Creative Engineering on its future course. You get several videos per week showing you every project that comes through the Creative Engineering doors, with the opportunity to interact directly with Creative Engineering and your fellow group of animatronics enthusiasts. With your support of this behind the scenes video service, projects such as Dook v2.0, Mitzi v2.0, The Wolfpack 5, The Moonrockers and more will be brought back to life and finished. 


The RockAfire Explosion can be booked for shows around the United States, as well as booked to record custom songs, or songs by request. Click here to book >>

Direct from Aaron

December 3, 2017
Perfect for the younger Rock-afire fans who want a soft Billy Bob doll to cuddle at night, the new Billy Bob soft doll is here for order.
September 30, 2017
The Rock-afire Explosion (Showbiz Pizza) is the survivor of the Chuck E. Cheese/Rock-afire animatronic wars. So, anyone who thinks CEC beat Showbiz should realize that my leaving Showbiz Pizza Place and taking my band with me was a move I made to insure its survival, and now, WE WON! We were also the only band that showed any respect of its audience. -- Aaron
June 7, 2017
Check out my recently launched "Behind The Scenes at Creative Engineering" Video Series at the low price of $6.00/month! Hours of exclusive video content published several times a week! Sample/teaser videos in the video section on this site now! All proceeds to to the preservation of CE and the Rock-Afire Explosion.

Latest Videos

Billy Bob doll reveal! Order for Christmas 2017! Billy Bob doll reveal! Order for Christmas 2017!
This is Prototype #4 of the new Billy Bob Doll…
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The RockAfire Explosion - Happy Birthday custom performance The RockAfire Explosion - Happy Birthday custom performance
Cody's turning 4 years old and already knows…
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The Beatles - Abbey Road Show Tape - The Rock-afire Explosion The Beatles - Abbey Road Show Tape - The Rock-afire Explosion
This is the show I played for Michael Jackson when…
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Bear-A-Dise Restoration - Mitzi’s new look! Bear-A-Dise Restoration - Mitzi’s new look!
To join my Premium Subscription Service and to see…
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Rock-afire Explosion 80’s tees!
Animatronics Experimenters Kit
Be a part of CE’s future

Latest Pictures

Rock-afire Explosion albums! Rock-afire Explosion albums!
Vintage vinly, so fresh!…
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Vintage inspired, officially listened designs! Vintage inspired, officially listened designs!
Officially liscenced, 80's Tees Rock-afire…
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Rock-afire Explosion in Keanu! Rock-afire Explosion in Keanu!
The Rock-afire Explosion make it to the big screen…
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Bashy Bug is here! Bashy Bug is here!
The new interactive arcade game with fully…
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CE Warehouse Deals
Bashy Bug